What to choose?!

Choices. We all have to make them, whether we like to or not. Some choices we make are difficult but fun. What flavor of ice cream to have is that kind of decision. Some (like the ice cream) have short and sweet results! Others take years to formulate and a lifetime of events result. Marriage comes to mind. Hopefully long and sweet results there! Some people seem to be able to make a choice and move on, not worrying about the consequences. What a blessing! I do not fall into that category, by the way. Just ask my family. I tend to agonize over my choices after the fact and often think I could have made better ones. (Not true of my marriage)!

Here on the farm, choosing what kinds of fruit to plant can be a challenge sometimes. We have hundreds of varieties to choose from, and many of those we have never seen before. Add to that the fact that we have to order the trees 2-4 years before we actually get them. And then it is another 3-4 years before we actually have any fruit in our hands to offer. So we have to guess what the customers will like far into the future. Sometimes it turns out well. Honeycrisp comes to mind. We had never seen or tasted one when we ordered the trees! But oh the joy they bring to our taste buds! There are times when a new variety, the “next big thing”, doesn’t turn out as well. It may be difficult to grow or inconsistent in it’s quality. And in the time between ordering and bearing, consumer demand may have fallen off. Or a newer, better variety may have come along. Then, it’s back to the drawing board.

The trend lately in the fruit industry is to market new kinds of apples as ” Club Varieties”. The nursery or company that owns the patent on the variety limits the number of trees planted and chooses which farms can grow them. The farmer in turn has to pay for the right to grow the trees. Then the fruit, when it is ready, must be marketed through the parent company. The theory is that by limiting production the prices can be kept higher–sort of a supply/demand model. Most of the hot new varieties (i.e. SweetTango, Jazz, and others) are now released that way. While I am not a fan of this model, I understand the economics behind it.


As a consumer you have a lot of choices when you are shopping for apples. With so many varieties available it can be difficult deciding what kind to get. That is why when you come to us for apples, we ask what qualities you like in your apples. How are you going to use them? Do you like them sweet or tart? Do you like your applesauce smooth or chunky? These are the questions we will ask you. And then we’ll try to point you to an apple that will satisfy your tastes.

What kind do I like? Fortunately I can choose a different apple every day if I want to. After all, it’s one of the perks of being an apple grower. And I don’t have to agonize about it because there is always another one to try next. I like that!

Hope you have a fruitful weekend!

Tom Moelker


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s